PRIVACY POLICY

Last Updated: 05/02/2007

Protecting the privacy of all of our users is an ongoing commitment of Secret Style, Inc., (“Secret Style,” “we,” “us,” or “our”). This Privacy Policy applies to all users of shop.secretstyle.com (the “Site”), and explains how Secret Style treats personal information that we collect and receive. Personal information is information about you, not otherwise publicly available, that personally identifies you. Personal information may include your name, postal address, e-mail address, phone number, credit card number or other identifying information.

Please take a few moments to read this policy. By accessing the Site, you agree to accept the terms and conditions of this Privacy Policy and are aware that our policies may evolve in the future as indicated below. You should be aware that this Privacy Policy applies only to the Secret Style website, and not to any other websites you may visit before or after the Site. If you have any questions regarding this information or our privacy practices, please see the section entitled “Questions? Contact Us” at the end of this Privacy Policy.

What information does Secret Style collect?

When you order a product through our website, save your personal information at our website by setting up an account, or participate in a contest, promotion or survey, Secret Style collects certain information such as your first and last name, e-mail address, phone number, mailing location, and credit card number, as well as other information that may be requested from time to time (collectively, "Personal Information"). When you purchase a product on-line through our website, we maintain a record of your purchases. In addition, we may collect other information regarding our users' interests and preferences.

Secret Style will not distribute, sell or rent any of the Personal Information about you to other people or nonaffiliated companies except to enable the provision of products or services you have requested or when we have your permission to do so.

Please remember that any information voluntarily disclosed by you through e-mail can be seen and possibly used by others. We encourage you to always remain aware of this possibility, as the interception of your communications may have unintended privacy implications for you. Secret Style encourages you to use common sense and be cautious about what information you may provide on-line, whether through our website or elsewhere on the Internet.

You acknowledge, consent, and agree that Secret Style may access, preserve, use, and disclose your Personal Information, if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to:

• enforce the Terms of Use of the Secret Style website;
• respond to your customer service requests;
• comply with legal process; and/or
• protect the rights, property, or personal safety of Secret Style, its users, or the public.
  

Our primary goal is to provide visitors to our Site with an enjoyable and convenient shopping experience. If you place an order through our Site, we use your Personal Information to process your order, send you emails or use your phone number to confirm your order, or otherwise contact you if we have questions in relation to your order. We never share your Personal Information with or provide it to others, other than to our affiliates or service providers who may help in the processing of your orders.

In addition, if you order a product though our Site or create an account at our Site, your email address and postal address may be used in order for us to send notices about new products, or other information that your Personal Information tells us might interest you. If you participate in an on-line contest or promotion, we may use the information we collect in the contest or promotion to contact you by email, phone, or mail regarding our products, services, contests and promotions.

Information we collect from people who place orders through our Site, establish an account on our Site, as well as information we collect from visitors who do not purchase products from our Site, is used to guide the evolution of the products we offer through our Site, as well as the content and design of our Site. The use of user information in these ways allows us to provide a constantly evolving package of services and products that satisfy the needs, wants and desires of our customers, but always with the priority of protecting individual user privacy.

Every visitor to our Site, people who establish an account at our Site, as well as people who purchase products through our Site should be aware that Personal Information may be legally and rightfully disclosed when it is required by law or when we are protecting Secret Style’s rights or property or the rights or property of other Secret Style visitors, or if we have reason to be believe that other parties may be interfering with your or our rights and property.

Cookies

Cookies are small bits of electronic information that a web site can transfer to a visitor’s hard drive to help tailor and keep records of his or her visit to the site. The Secret Style Site is cookie free.

Is my information protected?
You are asked to enter your email address and choose a password when you establish an account at our Site. Your password is known only to you unless you disclose it to others. We rely on you to select passwords that cannot be easily guessed and to safeguard those passwords from disclosure. We highly recommend that you do not disclose your password to anyone. Also, if there are others who use your computer, you should always sign out/log out of the Site and close your browser window when you are done using the Internet. Signing out/logging out helps protect your information if you are using a computer in a public place such as a library.

We keep any Personal Information you provide us on servers that are protected by firewalls and other technological means against intrusion or unauthorized access. They are located in a physically secure facility, and only our employees and agents with a need to know the information are given access. However, you should be aware that there is no data that is transmitted over the Internet that can be guaranteed 100% secure in transmission or safe from theft or illegal acquisition. While no amount of security can give a perfect guarantee, you can have a high degree of confidence that the Personal Information you give us is protected from unauthorized access and use.

How Do I Edit My Personal Information?

If you set up an account on our Site, all of your Personal Information will be located in your personal Secret Style profile. Your profile can be edited at any time once you have signed in with your email address and password. Simply click on the Edit Profile link and make your desired changes.

Does Secret Style disclose the information it collects from its visitors to outside parties?

In the event Secret Style goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, the Personal Information of people who have purchased products through our Site or the Personal Information of people who have set up an account with us will, in most instances, be part of the assets transferred. People who have purchased products through our Site, people that maintain an account with us and visitors will be notified via prominent notice on the Site prior to a change of ownership or control of information of our users. Such notification will include information on how to opt out of future use of Personal Information if, as a result of the business transition, information will be used for a purpose different from that stated, or implied, at the time of collection.

Individuals under 13 years of age.

Pursuant to the provisions of the 1998 Federal Children’s Online Privacy Protection Act (“COPPA”), our policy is to not collect Personal Information from individuals under 13 years of age. We therefore do not knowingly collect such Personal Information. If you are under 13 years of age, you must have a parent or guardian purchase products from this Site for you.

Third party links and co-brand relationships.

In an attempt to provide increased value to our visitors, we may choose various third party web sites to link to, and frame within, the Site. We also participate in co-branding and other relationships to offer other services and features to our visitors and account holders. However, even if the third party is affiliated with us, we have no control over these linked sites, each of which has separate privacy and data collection practices independent of us. Data collected by our co-brand partners or third party web sites (even if offered on or through our Site) may not be received by us. As such, we have no responsibility or liability for these independent policies or actions, and are not responsible for the privacy practices or the content of any such web sites. These linked sites are only for your convenience and you therefore access them at your own risk.

Changes to this Privacy Policy.

Secret Style may periodically update this Privacy Policy. We will notify you about significant changes in the way we treat Personal Information by placing a prominent notice on our Site. In addition, the date at the top of the Policy will indicate when the Policy has most recently been revised; we encourage you to periodically revisit the Privacy Policy to ensure that you are familiar with the current version. You are responsible for reviewing any revisions to this Policy, and your continued use of the Secret Style Site after any change to the Policy constitutes your acceptance of the Policy.

Questions? Contact us.

If you have a privacy concern regarding the Site or this Policy, and if you cannot satisfactorily resolve it through the use of the Site, you can call us at 1-888-215-9410. Alternatively, we can be reached at our postal mail address:

Secret Style
3290 E. Spring St
Long Beach, CA 90806
Attention: Privacy Officer

Terms and Conditions

Please also read the Terms of Use establishing the use, disclaimers, and limitations of liability governing the use of the Site and other Secret Style services and applications.